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All natural beauty! Miami, FL
Owner's Name:Conchita Pleasant Owner's Ethnicity:African-American

Embrace Royalty!

Locally produced by founder and creator, Conchita Pleasant, Nefertiti’s Secrets is a professional hair care collection made with specially selected natural ingredients that promote healthy hair. Their formulas contain natural extracts and essential oils that were inspired by the beauty secrets of ancient Egyptian Queen Nefertiti and the beauty rituals practiced during her reign. With Moringa oil being the brand’s key ingredient, these natural remedies have been proven to restore moisture, strengthen hair, and promote new hair growth. Even Venus and Serena Williams use the products.

Long before Nefertiti’s Secrets, Conchita Pleasant was making waves in the beauty industry since 1991 as a marketer working with Soft Sheen/Carson, Inc., (currently owned by L’Oreal USA). Since then, she launched Pleasant Image Distributing so that she could create her own hair care product line. Her products are currently sold in salons and beauty supplies stores and currently transitioning into new markets.

The product line is expansive and inclusive of hydrating conditioner, revitalizing shampoo, Moringa Oil, and a leave in treatment. The products are suitable for both natural and relaxed hair and can be purchased directly online at or at Elegant Beauty Supplies stores in Dade, Broward, and West Palm Beach.


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